";s:4:"text";s:7668:" Ankita and Gayatri Mallika Bansal, the sister-sister founders behind THERE!
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Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Not in the market for a new pair of jeans? As a result, we cannot show you the price in catalog or the product page. Along with her younger sister, Gayatri, 24, Ankita is a cofounder of THERE!, a three-year-old denim brand whose trousers, dresses, tops, and jackets …
“We can’t put it into words,” Gayatri says of the impact the series has had on the clothing brand.
For more of Ankita’s career, you can follow the denim brand she co-founded, There!, on Instagram. Split Hem Flares. We are here to provide you with the finest quality denim pro “There are also so many existing factories that don’t have income coming in.”, Gayatri adds: “And [factories] are using so much electricity and other resources so we’d rather channel that in one place that is already being used rather than creating another place where more energy and more resources are being used.”. At the Denim Shop, you can afford to stock up for the season, and when you order over $75 of merchandise, you will get it all shipped to you for FREE!
And those who head to THERE!’s page will encounter a widget at the bottom of the site alerting them every so often to which items are being purchased and where the shoppers are based. I can’t define it.” Ankita laughs recalling customers’ reactions when they discover they’re talking directly to her.
We, @gayatrimallikabansal & I, are trying are best to make sure we cater to each and everyone of you in time. We are all for embracing dramatically different energies.
And my friends and family call me a ‘hauwa’—they think I can create a hauwa any[where].” She continues, “I told [Hauwa] that as a token of gratitude, we’re going to name our new collection Hauwa for all the women who have supported us. JavaScript seems to be disabled in your browser. Since the show’s debut last month, Ankita and Gayatri have been inundated by a deluge of emails from fans around the world who want to purchase pieces from THERE!’s site.
“Hauwa in Arabic means ‘first woman’ or ‘Eve,’” Ankita says.
The sisters are navigating this influx of new international customers at the same time as they’ve had to make adjustments to their business due to the pandemic.
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The show, which follows Mumbai-based matchmaker Sima Taparia (or “Sima Aunty”) as she makes introductions and sets up matches for Indian and Indian-American clients open to finding a partner via the arranged marriage process, has become a global hit, generating countless memes and nearly as many discussions and think pieces critiquing the series “for seeming to endorse gender stereotypes, colorism and classism.”. They applaud her resistance to making herself “smaller” to accommodate a partner and their needs. You must have JavaScript enabled in your browser to utilize the functionality of this website. “I thought it was engaging and such a great, subtle marketing technique,” Ankita says of the button, which she added to the site back in February despite Gayatri’s initial skepticism (she’s since come around). As the fashion industry finds itself in a moment of radical change, a shift that has only been accelerated by the pandemic, more and more of us are rethinking our wardrobes and our approach to consumption. So it’s become our responsibility to balance it out by being conscious of the ways we work with people,” Ankita says. A little here and a little There! Write to us at hey@thereyougo.in or whatsapp us at +91 9899331280.
Each and every silhouette is refined, clean, and logo-free. Their latest collection features high-waisted beige denim flared pants paired with a long ruffle-sleeved matching top, a denim chambray short suit with an oversized blazer and shorts with ruffled hems, and cotton denim joggers with lace detailing at the pockets. “And our mission now that we have this business is how can we create…branches all over.”, “Denim is so versatile; it has no boundaries. Raw. Whether you are looking for the latest fashion to wear during an evening out on the town or a casual pair of Dear John jeans to wear around the house, we have all you need and more. But “in Hindi, Hauwa means ‘a ruckus’ or drama.
“When you talk about sustainability, it’s not just about the fabric. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Once the sisters start working with a local vendor, their goal is to remain loyal and continue working with that vendor for the rest of the brand’s life.
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We want to be able to create a community not just so we are able to sell more on the website but because they will get to market to India, we will get to market to their country, and they will get to market to another country because of another brand being on board,” Ankita says. Ultimately the series ended—spoiler alert!—without Ankita finding love from any of Sima’s matches but, in the wake of the show, she may have found something even better: customers. The Denim Shop is your premier destination for the latest styles in designer denim and clothing for outstanding prices. We carry an array of jeans for men and women from leading manufacturers, including Articles of Society, Miss Me Jeans for women, Dear John Denim, Seven Jeans, Silver Jeans Co. and much more.
There! (@thereyougo.in) on Jul 24, 2020 at 9:00am PDT It could [be worn] by a three-year-old or a 70-year-old,” Gayatri says. Brought to you from Hope, Arkansas, The Denim Shop strives to offer the style and selection of fine department stores with the personalized service and price of your hometown boutique. We will be happy to help! Many have identified with Ankita’s desire to find someone who values her and the life she’s built for herself.
And, thanks to Indian Matchmaking, not only have they expanded their audience, they’ve also had the chance to connect with customers around the world directly. “There could be a brand that does denim shoes, there could be a brand that does denim accessories, denim bags, even denim saris.